Proffiliant Drives ROI Increase for Personal Finance Publisher
One of our core values at Proffiliant is improvement. Here is a case study that embodies that trait. It shows how we were able to help one of our partners reach the next level by increasing their conversion rate.
Problem: A publisher in the personal finance space was monetizing 40% of their traffic through advertisers. However, they could not find effective data monetization opportunities for the other 60%. This limited their overall revenue potential and growth.
Solution: We connected the publisher's traffic to our AI-powered performance marketing platform, designed to improve conversion rates through precise offer targeting. Our team of data scientists helped the client optimize their marketing campaigns through our proprietary AI tools and client-customized models. The process included filtering out fraud and improving traffic distribution.
Outcome: As a result, Proffiliant increased the client's conversion rate by 20% and ROI by 90%. In addition, our advanced analytics system provided the client with deeper insights into their campaigns, facilitating informed decision-making and helping ensure long-term growth.